When it comes to standing out in the real estate industry, social media is an absolute must. From eye-catching listings to personality-filled stories, how an agent manages their social content is as crucial to their business as their closing process. The problem is with so many social channels to juggle, and so much clutter to cut through, some agents don’t even know where to start. Below are some helpful tips on what to share, when to share it, and how to say it.
If there’s one thing clients love, it’s hyperlocal information. Keeping current and potential customers aware of the latest market trends in their neck of the woods is a surefire way for agents to position themselves as experts while providing valuable information to their audience. And for agents with a Command account, the hard part (finding the stats and insights) is already done for them.
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For Keller Williams agents, this one is a no-brainer. With the release of the all-new KW App, and an arsenal of customizable templates in Designs to support it, it’s easy to build the same kind of anticipation and excitement that’s usually reserved for a new product release.
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Word-of-mouth recommendations in real estate carry the same weight as they do in any industry. Highlighting a quote from a happy customer is a great way for agents to establish credibility while allowing their brand to shine.
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Ready to show off your hyperlocal expertise? Create your own engaging video using dynamic information about your neighborhood. Log into the Campaigns applet in Command, then follow these instructions.